Social media agency London
Helping brands of all shapes and sizes leverage social media effectively
We create and manage social media strategies to reach new leads, strengthen relationships, and positively influence brand perception.
A data-led creative approach to social media
We take pride in being a data-led agency. We all know a strong social presence requires bundles of creativity. But what happens when this is tailored to your audience’s personality, interests, and buying behaviour? Success.
Our team of social media experts work seamlessly with you to develop deep understanding of your brand before carrying out a full social audit and strategy to uncover insights into what your audience really cares about and what works in your industry.
We frequently collaborate with various teams (including PR, PPC, SEO, and customer service) to make best use of content across various streams and share insights to benefit all.
Knoops Social Media
A social strategy complementing the tremendous business growth of the crafted chocolate drinks brand
DeWalt Social Media
Developing a tailored social media strategy and launching the DeWalt Workwear profiles.
- +33% average reach
- +314% organic engagement
- +166% average reach
- +70% organic engagement
Nextbase Social Media
Social media management for Nextbase; the market leader for smart Dash Cams in the UK, with a growing presence globally
Happy Samurai Social Media
Re-imagining social branding for an epic, authentic Japanese diner concept
How can we work best together?
Social media management requires a lot of work. And you may already be nailing certain aspects of it.
We offer off-the-shelf packages as well as being highly flexible to build custom arrangements that are right for you. Our team will work closely to understand your internal resources as well as what you’re trying to achieve, to pair our strategic and creative experts in the right dosage. We pride ourselves in being completely transparent and will develop a plan which makes strategic and financial sense.
Ready to talk about your social media project?
Give us some details about you and your project, and we’ll be in touch.
Informed strategy and inspired content
Benefit from a team of specialists dedicated to accelerating your socials
Some marketing and communications agencies concentrate on creating beautiful, eye-popping design, whilst others find your audience and build your brand.
We do both.
At MintTwist, we can take your social media profiles to the next level through tactical strategy and dazzling designs, giving your business that much-needed boost in the increasingly competitive social space.
Strategy
Reach your goals with a bespoke social strategies made with your target audience in mind
Management
Day-to-day management of your posting and community management, saving your team valuable time
Creative
Use our in-house design team to level up your posts
Training and consultancy
Upskill your team with tailored trainings
Social media audit
Looking to increase your social following and develop an engaged community?
Looking to increase your social following and develop an engaged community? Maybe you’re a new brand just looking to get the word out in your local community? Or perhaps you’re looking to run a major campaign to educate, inspire, and ultimately convert your followers to buyers?
To build a successful social media strategy it’s important to first know exactly what it is you want to achieve. That is why our team will work closely with you to develop a strong understanding of your brand and establish your social objectives.
Once your goals have been set, we will undertake a full social media audit, as well as using social listening tools, to understand:
- Your current profile, who your followers are and what content has worked best for you so far
- Your target audience, who they are, and the content they with engage most.
- What are they looking for and what would they like to see from your brand? How can you provide them value?
- Your competitors, what is and isn’t working for them and how to gain competitive advantage
All of which will be incorporated into your ongoing strategy.
Drive awareness of what your brand does and who you really are
Get creative by tailoring your content to your audience
Provide information about your products and services in a social friendly way and lead users to their next step
Social media strategy
Our social strategies contain bespoke and actionable recommendations, including:
- Your core social goals and metrics to track
- Who you target audience segments are, with detailed personas on who they are, what interests them, and how you can capture their attention
- A selection of profile optimisations to make your profile as useful and easy to navigate as possible
- Developing a purpose for users to follow you across multiple platforms through tailored channel strategies
- A content strategy to develop content with purpose while making effective use of current platform best practices
- We’ll provide a creative direction building off what resonate with your audience
Looking to grow at a faster rate? We’ll incorporate growth tactics and budget planning such as influencer or brand partnerships and ongoing post boosting strategies
Social media content creation
Crafting beautiful feeds
MintTwist are experts in content creation. From brainstorming and conceptualisation, to production, after effects, graphic design, and copywriting, we are equipped to handle all your creative needs to maintain your social output.
Reputation management advice
Social media isn’t just about sharing, listening is just as important. Chances are your customers are talking about you on social media already, regardless whether or not you’re listening. By facilitating and participating in the discussion on social media, you ensure that you control your brand’s message and reputation, and continue to expand your reach.
We will offer top advice on reputation and community management to ensure you continue to build relationships and maintain positive brand perception. Through our tools, we can monitor all mentions of your brand on social to ensure nothing goes unmissed. Whether it’s responding to someone talking positively about your product, handling customer service requests or just getting involved in more general conversations we will put your brand at the forefront to increase positive exposure.
The full social media package
As a digital agency, we can align your social media strategy with other aspects of your digital marketing to drive the best results for your brand. We can incorporate social listening, paid social ads, promoted posts and influencer strategies as well as improving your wider content marketing and video strategies to continuously optimise, reach new customers and form deeper relationships. Let us know what you want and we can create a bespoke package to fulfil your needs.
I have really enjoyed working with MintTwist—they’ve really helped grow awareness of our brand, through both paid and organic social channels. They are responsive and professional, helping us to test and learn through a variety of strategies to drive in-store footfall and online sales.
Anna Chapman
Head of MarketingSome frequently-asked questions about Organic Social
Why work with an agency for social media management?
- Benefit from a team of specialists rather than 1 internal social media manager. Working with an agency you’ll have access to social strategists, content specialists, data analysts, designers, community managers, paid media specialists, all provided to you at the right quantity when you need them.
- Save you team’s time – Take the burden off your internal team by handing over the workload to an agency.
- Stay up to date on social trends and changes – Our team lives and breathes social media. They’ll be checking for updates so you don’t have to. we’ll feedback the most important ones to you and an action plan of how to implement changes.
- Have access to pricey, leading social media tools. Better understand, your industry, your audience and how you’re performing.
How do you conduct a social media audit?
A social media audit involves:
- Assessing the performance of previous content in terms of formats, topics, imagery, copy and hashtags to understand what has worked best previously
- Profile considerations to ensure information is clearly presented and visually reflects your brand’s personality
- Analysing competitor pages to see what works for them, take inspiration, and benchmark
- Audience analysis to understand who your current audience is and who are the people you want to be engaging with. Who are they, what do they care about, and how can you put your brand in front of them?
- Industry analysis via social listening. What conversations are taking place right now? What content and stories are trending? What should you get involved with?
How do you create a social media strategy?
Following an extensive social media audit, a social strategy should outline the what, where, who, when, how, and why of your social pages.
- What is your social goal? What are you trying to achieve?
- Where are you going to channel your efforts? Where can you reach your audience?
- Who is your audience?
- When will your plan take place? Are there different stages involved?
- How are you going to reach your goal? How will your tactics and content drive your audience to complete the desired action?
- Why are you developing a strategy? The why should align to your broader business goals.
What is social listening?
Whereas social monitoring is the act of monitoring for specific mentions of your brand, social listening takes it a step further to listen to and understand wider conversations taking place in your industry and who by. Social listening can help you:
- Assess the performance of your content strategy, identify what works for you and how you compare to you competitors
- Engage with your customers
- Address and avoid PR disasters and manage your brand reputation online
- Track competitors, their updates, campaigns and initiatives
- Find pain points within your industry and become the brand to solve them
- Discover new sales leads
- Identify influencers within your industry and brand advocates
- Assess brand sentiment
How many people use social media?
As of July 2022, there are 4.7 billion active social media users. That’s 59% of the global population!