SEO agency in London

SEO agency in Central London

Based in the heart of London, MintTwist is a reliable and transparent SEO agency that helps brands and businesses of all sizes to improve the organic visibility of their websites in search engines.

We’re a performance-driven SEO agency, so our goal is to drive highly-targeted, relevant traffic to your website—which will in turn lead to more conversions, be it enquiries or sales. We work closely with your to understand how your users behave online, what search queries they use, what devices they browse, and where they are based. There’s more to search engine optimisation services than simply working out the best way to increase organic search rankings each month.

Organic SEO services

For each campaign, our organic SEO specialists, marketing, and development teams work closely together in our agency HQ in Liverpool Street, London.

All marketing strategies are carefully planned, executed, and monitored by our SEO agency in London to make sure it returns value for you and delivers on its objectives, more often than not in order to get your site to the top of SERPs and drive traffic to your website.

Relevancy and authority

Search Engine Optimisation has gone through a radical change over the last 10 years. Tactics and techniques that would have been employed to increase Organic Search visibility even a few years ago no-longer drive SEO results. In fact, “grey” or “black hat” practices can lead to penalisation from Google, actually decreasing how visible a domain is through Google.

When looking at increasing organic traffic to any domain in an SEO project, there two key contributing factors:

1. Relevancy:​ how relevant (or accessible) is the domain or a landing page for a keyword for the target visitor

2. Authority:​ how authoritative or powerful is this domain

We use tools such as Ahrefs and Semrush to help us assess your current situation.

Technical SEO

On-site search engine optimisations are changes that can be directly made to a website, changes that are entirely under our control.

This includes elements from technical SEO such as (but not limited to):

Structured data

Also called schema markup, is a type of code that makes it easier for search engines to crawl, organise, and display your content.

We’ll do all the hard work for you, to ensure that you can capture position 0 on Google.

Off-site SEO

As mentioned previously off-site search engine optimisation is to do with how authoritative/trustworthy a domain is.

From a simplistic view authority for a domain is increased through links to the website. However, this isn’t just down to how many links you have – instead think of this broken down into three core elements:

1. The number of linking route domains to another domain

2. The power or trust of these linking route domains to another domain

3. How relevant these linking route domains are to our domain

Digital PR that really does work!

To boost the authority of a site, we provide link building services that drive relevant quality links through to our domain. But how can this be achieved?

We combine elements of content marketing, blogger/influencer outreach, and Digital PR to drive link acquisition. We believe that a core approach to off-site SEO is around the development of “hero” content combined with a strong Digital PR strategy.

At MintTwist a core approach to link acquisition is the development of hero content such as videos, infographics, or interactive pieces. Utilising the MintTwist Digital PR team we reach out to contacts at relevant publications such as Huffington Post, BBC, or The Guardian to feature this content. As part of this placement, a link is normally provided back to the brand – as a form of citation.

This approach to off-site search engine optimisation enables us to drive some incredibly authoritative & relevant backlinks in accordance with Google’s webmaster guidelines.

Separately, we also utilise more traditional link acquisition techniques such as blogger outreach, branded events, and brand link building. We are a WhiteHat SEO company meaning all our link-building techniques will have a permanent impact no matter how many changes on Google algorithm across time.

Website migrations

Migrating a domain to a new domain can be a tricky task. If this is planned or implemented incorrectly, it can have devastating effects on your domain authority, rankings, and, in turn, traffic.

We offer website migrations as part of our technical SEO services, to ensure that you are not losing any organic ranking or search traffic if you decide to change your domain.

On Page SEO

The other side of the coin for on-site SEO is content. A large proportion of what SEO activity consists of is the research, creation, and optimisation of content. Many in the industry would argue that there is less of a focus on keywords, with the introduction of ‘Keyword not-provided’ in 2011.

However, if there isn’t an URL or landing page optimised for a particular keyword (or set of keywords) there is next to no chance that this will generate any traffic organically.

When we develop content for success in the long term, we look at the entire domain (as Google does). Google is advanced enough to understand if a landing page is directly relevant to the topics/themes that are covered as part of the whole domain.

Our SEO agency has top in-house writers that find the balance between content optimisation and user experience; increasing the session time of your users.

Ongoing SEO reporting

It is vital that you can review our SEO efforts to understand how your website is doing on a monthly basis.

We create tailored reports that are accessible anytime through Google Data Studio, and we ensure that the data displayed is clear and includes commentary with actionable plans.

Our reports contain data sources from authentic and reliable APIs, including Google Analytics and Google Search Console, as well as other third party sources.

Still want to find out more about why MintTwist is considered by many to be the number one digital marketing, web design, and SEO Agency London has to shout about? Give us a call,  we’d love to hear from you.

White Hat search optimisation strategies

We stick to Google’s guidelines to make sure that your site will see the benefit of our work for years to come.

If you’re unsure about how Google’s algorithms or guidelines are affecting your website, our SEO consultancy in London would be delighted to take a look to see how we might be able to help you.

Our “whitehat” digital marketing strategies include:

Local SEO

We aim to boost your local presence on Google, which is a major driving force in bringing customers to your business.

Our Local SEO agency London services include the following:

• Ensuring your NAP (name, address, and phone number) is consistent throughout your website and on any other listings on the internet, including Yelp, Facebook and Google My Business

• Building local citations, which are mentions of or references to your business that can be found on the internet, such as Yelp, Yellowpages and Foursquare

• Optimising your Google My Business listing to rank higher in organic Google search results and on Google Maps

• Optimise website pages and content for local keywords

• Schema and local structured data markup to deliver results in multimedia or rich format

• Embedding a Google Map on your website’s contact page, to help boost your local rankings

• Encouraging online user reviews from Google, Yelp, Facebook, Trip Advisor, and Foursquare

Local optimisations can help your business rank for competitive queries even in highly competitive cities such as London. Local SEO is effective no matter where your business is in the world, not only in the UK! So don’t be afraid to ask our local SEO expert London team about how location-based search marketing can help you.

SEO consultants in London

There may be times when a full search engine optimisation service isn’t what you’re looking for.

Perhaps you have an internal team of developers, or even an internal SEO resource, and just need a bit of help. That’s where our SEO consultancy support comes in.

With over 10 years of organic search marketing consultancy experience, our UK SEO consultants in London have seen it all.  They have experienced and dealt with any SEO issue you may be having and work tirelessly to resolve each and every problem.

Whether your business is eCommerce, B2B, consumer-facing or service-based, our London SEO consultants can provide all the answers to your search engine marketing questions.