Why your website content shouldn’t be an elephant

Content is often the last thought but it should be one of your first. Writing what goes into your website at the beginning:

• Helps you focus on the structure and aims of the site. By thinking through what will go on the site, you are more likely to drop redundant sections and develop better ones.

• Assists web designers in producing better more accurate designs. What you have written informs and inspires them about your company.

• Minimises development time – you will receive a test site that is 95% complete, leaving you free to concentrate on fixing bugs and making final tweaks, rather than feeling the pressure to produce hundreds of words.

• Gives you a head start with SEO. With your content written, you can start planning your SEO strategy and give your site the best possible launch.

Creating content can quickly become an elephant – weeks away from launch it is a small speck in the distance. Suddenly it’s large and looming. One of the biggest reasons people put it off is that they are unsure how to write engaging copy, and copy that will work for SEO. Good copy can reap big returns so it is worth taking the time to research how to do it properly.