Helping Savoir Beds improve operational efficiency

Savoir Beds chose MintTwist to help design and build their first centralised quoting system

Embarking on a detailed planning process, MintTwist worked with Savoir Beds to audit the existing systems and processes and looked for new opportunities, improvements and efficiencies.

Armed with the results of our audit, we got to work on finding any opportunity for improvement in both the creative and the technology.

We knew that Savoir Beds were transitioning to a subscription model, so we took our previous experience with other brands and built it into the process from the outset. We also wanted to make sure that orders and subscriptions are easy to manage, so we designed and built a bespoke customer dashboard to cope with this.

Taking full advantage of beautiful product photography and complementing it with a brand new typography system, our designs elevate the Savoir brand way beyond where they were and helps to truly reflect the company’s growth and future vision.

Speed was then next on the agenda – with so much data being consumed and processed, it was important that the system remained nimble and nippy.

A huge upgrade was needed

The showrooms were using antiquated systems and spreadsheets to produce quotes for clients.

So, they decided to embark on a new website design project with MintTwist to bring the site into line with their business plans, and to lift it above the competition.

Working in close collaboration with Savoir Beds internal operations team, MintTwist went through an extensive planning and creative stage, addressing each of the business problems in turn and interpreting all the business logic needed to power the system.

The system was to become an increasingly important component in the sales lifecycle, so it was important that we pay close attention to the user experience to ensure that we balance the needs of the central team with the day to day need of the showroom staff.

Data and the CRM

We didn't want to reinvent the wheel, so we housed customer data in a robust CRM

We chose a CRM with a powerful suite of APIs to sit the quote system on top of. Our website developers then built an efficient and full-proof two way syncing system to work alongside dozens of API calls to pass data backwards and forwards from the CRM.

It was important the there would be a live feed of data from the website forms and brochure requests, so we created a flexible import system to effectively consume data from CSV/Excel/XML files as an additional source of data for the system, allowing staff to pick up live leads from the website as they were generated.

Testing and feedback

A key challenge for Savoir Beds was to get internal but in to the new platormf.

We worked closely with head office and a a select from showrooms to ensure that version one of the website quoting system was doing the fundamentals correctly.

Once we were all happy with the results, we widened the net to include a few international stores, Downtown New York and Berlin, to make sure that the internationalisation of the system was working as we needed it to.

Once the full group was involved, we took a big-picture approach to the full customer journey, which helped us to highlight many opportunities for small tweaks to the system which would allow us to hugely improve the experience for the Savoir Beds showroom staff and make it easier than ever to build quotes and follow up with customers.

The roll out

We launched the site across the global network of stores.

Not only are we very happy with the work we’ve done with Savoir Beds so far, but we’re excited to continue developing the internal website system so that it may work harder for Savoir Beds, now and in the future.